What Are the Best and Most Efficient Uses of LinkedIn?

July 21, 2016 - 4 minutes read

LinkedIn is one of the most powerful B2B lead generation tools today. It can drive people to your website, as well as improve your company’s presence online. And the best thing about LinkedIn is that it is not hard to use it as a marketing tool. Below are best and most efficient ways to tap LinkedIn.


Regularly Use LinkedIn

In order to use LinkedIn efficiently, you need to log in as often as you can. You should make connections with your colleagues, customers, and qualified prospects. You should also post updates on a regular basis.


Complete your Profile

According to studies, you will be able to gain more leads if you have a complete profile in LinkedIn. By being thorough with your profile, you will be able to have a better chance of being part of search results.


Make It Visible to the Public

Another way to gain more leads on LinkedIn is to allow everyone to see your profile. LinkedIn is all about being seen, and this is one of the things that you need to do.


Upgrade your Account

You can upgrade your LinkedIn account for a small fee that will give you access to premium features that include InMail, which allows you to send messages directly to other members of LinkedIn. And the best thing about it is that they don’t need to be in your network.


See Who is Viewing your LinkedIn Profile

It is important to find out who viewed your profile. This information is important if you want to find sales opportunities and other leads. And to make people view your profile, you should post updates that include links to websites or blogs.

Join Groups – You should join groups on LinkedIn that are applicable to your target market’s industry. It is recommended to concentrate on a small number of groups and use them effectively. Engage with the members of the group by leaving thoughtful comments on posts. You can also use your own connections and their groups.


Use LinkedIn for Prospect Research

Another use of LinkedIn is for prospect research. You can search for people who are part of a company, people who used to be employees of a company, people with specific job titles, and a lot more. You can do your prospecting with the help of LinkedIn’s advanced search option. But if you want better results, you can use Found.ly Sales. It is a prospecting tool that allows you to prospect your leads with the use of LinkedIn’s Advanced Search feature. With a click of a button, you’ll get a list and send automated emails if you want to.

These are the most efficient ways to use LinkedIn. Be sure to keep these tips in mind if you want to gain quality B2B leads. They work for our company, and they might also work for yours.

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