With all the latest and greatest social media platforms and mobile apps out there, email marketing is still not only an effective method for customer outreach; but also a proven effective method to enhance your sales.
How Will you Start Email Marketing?
To start email marketing for your sales you need to make a plan so that you can success. Here are some steps to follow:
Choose your Email Marketing Provider
To choose the right email-marketing provider is important. Aweber, MailChimp, Campaign Monitor, Mad Mimi,iContact, Constant Contact, Benchmark , and GetResponse are some of the leading providers out there right now.
Just decide which platform and functionality work best for your business.
Get Targeted and Get Analytical
Select your targeted customers at first. The more you know about your customers, the more you will be benefited. When you will get your list of people, then start dividing them by demographic indictors along with location, gender, parents, and so on.
Now, make some of your messages and special offers which are relevant to specific niches within your target clients.
At this stage, with these emails, and all of your other campaigns, find out which specific elements are the most effective. As an example, are there subject lines that seem to work better than others? Or, does another layout get more clicks than others?
You must test all of these mechanisms and then refer back to your analytics. These analytical activities will help you to paint the picture of which email marketing tactics work and which do not work.
Pay Attention to the Details
Before sending the email to the masses, make sure everything is perfect in the email. The Spelling, live links, and tested discount code all matter you should check carefully. Lastly, remember that more than 70% of consumers will unsubscribe from an email list if that isn’t attractive on their mobile device. So, pay heed to this matter. And, remember a solid design goes a long way.
Send the Email in Perfect Time
Sending email in a right time is important. Your customers may be more receptive to your message, depending on when you send your email to the customers.
General survey says that Monday is gaining steam as the best day of the week to send out emails than Tuesday through Thursday. The Experts say to avoid the 10 a.m. – 2 p.m. as this is the most popular email-sending time. So, plan to send out your email either between 8 – 10 a.m. or 4 – 6 p.m. But, these are just suggestions, nothing else. After having some tests, you may find that your target customers prefer a completely different day and time of the week to hear from you.
Lastly I can say, as email marketing is the most effective promotion tool you can use in your business, it would only be successful if you do it in right way. So, use the right technology, follow proven tips and strategies and analyze each and every campaign for effectiveness and then reorganize if needed.