How to Use Online Marketing More Effectively For Your Company

July 20, 2016 - 3 minutes read

When you are a small business, you do not have the resources that a Fortune 100 company would have in order to invest in marketing and also on all of the changes that you would like to see happen to bring new people to your site and your brand. What that means is that every dollar that you spend is more important than you can imagine and you need smart tools that will ensure that you are able to get a great deal and a large return on your investment.


How to Use Applications to Know More About Your Customers  

The process of traditional marketing is dead, and the reason for that is companies are all using tools like LinkedIn in order to send information over to customers and potential customers. What that means; however, is that there are many people who are able to pay attention with traditional marketing means, nor do they have time to read all of the details of the emails that we are filling people’s inboxes in. There is a selection of solutions here that will allow the small business owners to realize tremendous value by simply using a combination of solutions.


What’s ReplyUp?

Part of the largest amount of time that goes into prospecting is sending emails back and forth and trying to get an appointment in order to show a demo to all of the right people. The main problem with that is that there is not a lot of time for people to focus on sending the same email over and over again. Reply Up allows for you to know when someone has or has not looked at your message. What that means is that the system will continue sending follow-ups that look like they are coming from you for a long time. When these go out, you will be able to know that your prospects will hear from you, and you will be able to schedule appointments faster.


What’s WhoIsVisiting

This is a very powerful tool that will allow you to know who is coming to your site, and you will be able to find their contact information. With this information, you are assured to know who is coming to see you as well as know what to expect. You will be able to take money that has been left off the table and put it back on the table because you will have real time information that you can assign to the sales team dependent on who is coming to the page.

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